NHOW ROMa HOTEL

Corso d'Italia 1, 00198 Rome, Italy.

Bold. Playful. Intentional.

nhow, pronounced “now,” is a hotel like no other, and I genuinely mean that. It is unapologetically spirited, with a personality that is playful yet intentional. I have never been to a hotel where there are so many small details everywhere you look. Every corner, from the entrance to your room, makes you do a double take.

Located in Rome, Italy, nhow Roma opened in 2025 and features 260 rooms, each uniquely designed to reflect the hotel’s bold and creative ethos. Lined with vibrant colors, thoughtful design touches, and unexpected details at every turn, it is a space where curiosity thrives. From the lobby to the karaoke elevator, every corner is curated for guests who appreciate design, energy, and a stay that feels anything but ordinary.

background

Interior of a building with colorful graffiti artwork on glass walls and a staircase. There are people walking down the stairs and a large potted plant in the foreground.

(Above) An artistic reimagining of Rome’s iconic Bocca della Verità (Mouth of Truth), famously featured in films such as the 1953 classic “Roman Holiday”.

A neon pink circular sign with the words 'OLD TIMES NEW OLD TIMES' hangs above a reception desk in a dimly lit room with a tiled, reflective wall.

The hotel’s identity balances retro nostalgia with futuristic design,a bold contrast to the ancient ruins just outside. A refreshing pause from Rome’s past, without ever letting you forget where you are.

Three people taking a selfie in a colorful, decorated indoor setting with a floral arrangement on the right side. The person on the left has blonde hair, the middle person has short dark hair, and the person on the right has dark hair. Neon lights and an arched mirror are visible in the background.

View of classical statues displayed behind glass at night, illuminated by colorful lights, with large green leaves and a decorative pedestal in the foreground.

Hotel room with a large bed covered in white linens and four pillows, a pink bookshelf, wall artwork with mountain images, a nightstand with a telephone and a safe, and soft LED lighting along the ceiling.

the suite

Closet with pink walls, a rod with clothing hangers and jackets, and a wall poster of a woman in a revealing outfit.

I had the pleasure of staying in the Imperial Suite Bar & Beyond at nhow Roma, a space designed for both comfort and gathering. The suite features a king-sized bed, a panoramic terrace overlooking Villa Borghese, a private bar and wine cellar, and a lounge area with a striking Bang & Olufsen speaker. Two rain showers with ETRO toiletries, alongside thoughtful in-room details and surprises, completing the experience.

A hand holding a small box of NHOW ROMA smoothy lips lip oil, a decorated gift box with a pink label reading ROSÉ, and a handwritten note on torn paper with colorful writing and hearts.

(Above) Upon entry, we were welcomed with a personalized note and a selection of gifts kindly provided by the hotel, a thoughtful touch that immediately set the tone for our stay.

Rooftop terrace with potted plants in blue containers, black metal railing, tiled floor, trees and blue sky with clouds in the background.

The terrace

The terrace is easily one of the most memorable parts of the suite. Overlooking Villa Borghese, it offers a rare sense of calm, where the sounds of Rome feel present but never overwhelming. During the day (seen above), you watch life unfold in the park below. At night, the space shifts completely, illuminated by nhow’s signature attention to detail. Sculptural elements, like the iconic lip ashtray, feel playful yet chic, giving the terrace a clear sense of intention.

Two young adults, a woman and a man, posing together at night with a cityscape in the background. The woman is wearing high heels, a black crop top, and a red purse, leaning into the man. The man is wearing a black leather jacket and dark pants, looking downward with his eyes closed.

A red lip-shaped object, a pink round sticker with white text, a person's hand holding a smoldering cigarette, and part of a blue surface. The sticker reads 'h.m.o.w' and 'ROMA', with part of a website URL visible. The background appears to be smoky and dimly lit.

A bartender preparing drinks behind a bar with various bottles, glassware, and garnishes. The bar has a modern design with black and gold accents. In the foreground, there are two plates with appetizers, including sliced meats, cheeses, and breadsticks, along with some glasses of cocktails and other drinks.

the suite bar

The private bar quickly became the focal point of the suite. Before we even arrived, the team reached out to ask about my favorite music and drink, a level of consideration that set the tone for the stay. At sunset, they arranged an aperitivo with friends, complete with a beautifully prepared spread of cheeses, cured meats, and small bites. A bartender joined us to prepare cocktails on the spot and remained available throughout the evening, turning the space into something closer to a private gathering than a hotel experience. Beyond the service, the staff were generous with their time, sharing the history behind an espresso martini and even showing us how to make one ourselves.

Two women holding martini glasses filled with a dark beverage, sharing a toast at a social gathering indoors, with decorative plants and a pink circular sign in the background that reads 'nhow'.

Two women are kissing a artistic bust sculpture with a plant on top. The sculpture has a classical face design, and the plant is decorated with a pink sign that says 'Inhout'.

Two young women enjoying a dinner, one holds a plate of fruit while the other offers a berry. The background features a shelf with books, a potted plant, a bust sculpture, wine bottles, and glasses.

Indoor seating area with red upholstered booths, a round marble table with a small vase and a book, striped pillows, large potted plants, warm ambient lighting, and modern hanging ceiling lights.

The amenities

Two women wearing white bathrobes and towels on their heads, smiling and toasting with drinks in a hotel room. The bed is set with food and drinks, including a plate of steak, French fries, pasta, and a bowl of stew, along with a flower in a vase and a tray with condiments.

nhow’s room service offers a wide variety of dishes, including Amatriciana, one of Rome’s most iconic plates, and easily one of the best I’ve had in the city.

Nighttime scene of a reception desk with a sign that says 'LUDI Dine & Vibe,' decorated with flowers, and a lamp, against a wooden-paneled wall.

LUDO features Italian cuisine and signature cocktails, set within chic velvet interiors that glow beautifully after dark.

(Officially opening February 12th 2026!)

Assorted baked goods including cookies, pies, and pastries displayed on black and white plates at a dessert table, with jars of candies and marshmallows on the shelf above.

Breakfast is offered as an optional experience, with an expansive buffet blending Italian and American classics, fresh pastries, and beautifully presented selections.

Two arcade gaming machines, one with a 1980s-style space theme and the other featuring a retro gaming design, are situated side by side in a dimly lit arcade room. To the left, a framed poster of a person holding an ice cream cone, with the text 'ROM' in the background, is visible on the wall.

The game room offers a playful escape for both kids and adults, one we admittedly enjoyed a little too much.

Colorful mural featuring various images and words, including a girl wearing a hat, a man with a beard, pink-themed graphics, and a digital screen advertising a karaoke app called 'nhowSING' with options to make a video, sing, tag, and post.

A hidden gem within the hotel is its karaoke elevator, an unexpected, high-energy detail complete with Italian classics.

Indoor gym with three black Treadmills labeled 'Technogym', positioned near large windows with white curtains, revealing trees and buildings outside.

The gym is fully equipped with modern machines, making it the perfect reset after a day of eating pasta in Rome.

Young man with styled dark hair wearing a leather jacket and white shirt, standing next to a large pink decorative letter in an indoor setting.

nhow Roma is unlike any other hotel in the city. Bold and artistic, it reimagines what a stay in Rome can feel like, pairing a standout location with thoughtfully designed spaces and amenities suited to every age. As someone living in Rome, it offered a rare perspective on the city, an escape from its intensity without ever feeling removed from it. A place that balances creativity, comfort, and character, nhow Roma feels less like a hotel and more like an experience woven into the city itself.

Vlog of our stay:

https://www.youtube.com/watch?v=nA5JGCTK79s

More information:

https://www.nhow-hotels.com/en/nhow-roma

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